With the COVID-19 Pandemic already forcing over 2,300 expositions to cancel or postpone until later in the year, many show organizers are in scramble mode looking to quickly launch virtual events and expositions. While a virtual exposition offers the promise
10 Exhibitor Trends
Here are the key exhibitor trends we are seeing: Tradeshows, events, and conferences retain a prominent place in marketing budgets. Average company allocates 40.3% of annual marketing budget. Senior marketing managers are demanding more accountability for tradeshow spending. Identifying tradeshow